You may have heard this quote by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” The idea is that when people buy something, they don’t necessarily want the product itself; they want a...
I want to introduce you to Dave DeVries. Dave is a contributor on my soon-to-be-released book, The Missional Journey, sharing his wisdom and learnings from his own ministry experience. I’ve always been a big believer in collaborative projects because I find the...
Recently Neil Cole reminded me of an important principle of mine: the danger of writing beyond your experience. I believe we should only write about something after it’s been proven in more than one context. It’s easy to get ahead of ourselves when we have a great...
One of my favorite mottos from many years ago is this: start small, go deep, think big. I’ve found over time that this approach leads to quality multiplication. Too often we want to start big before something has been field-tested. Or we want to skip over the going...
I’ve been in the final process of getting my most recent book, The Missional Journey, off to the printers. As part of that process, the following endorsement came in, and I wanted to share it here: “When German Christians read (another) American book on church...
Shortly after my church planting workbook came out many years ago, I happened to be at the mission headquarters office when a call came in from a guy in Germany. He said, “I hope it’s okay, but I took the liberty of translating your workbook and wanted to field test...
