Here’s a fool-proof way to fail in your coach training endeavors:  Train everybody, right now, in big groups. In so doing, you’re denying the very methodology that makes coaching powerful. You can’t produce coaches on a factory assembly line. Good coaches are more like plants—they need to be grown and cultivated and come alongside and watered.

It’s a classic case of short-term thinking vs. long-term thinking. Training en-mass—big groups all at once—works in such a way as to guarantee minimal results long-term. We’re caught in the rat race trying to train as many coaches as possible to keep up with the activity when only those who are patient enough to plant seeds and let them grow will see the real fruit.