Why people give

When people ask me for advice about raising support, I ask them to consider why people give. In my experience, there are four reasons why people give:

1. Because they have a relationship with you

2. Because they believe in the vision

3. Because you have a clear strategy

4. Because you have a proven track record of results

As you put together a plan for asking people to support your ministry, consider how you can best incorporate these four points into your strategy.