Writing beyond your experience

Recently Neil Cole reminded me of an important principle of mine: the danger of writing beyond your experience. I believe we should only write about something after it’s been proven in more than one context. It’s easy to get ahead of ourselves when we have a great...

Start small, go deep, think big

One of my favorite mottos from many years ago is this:  start small, go deep, think big. I’ve found over time that this approach leads to quality multiplication. Too often we want to start big before something has been field-tested. Or we want to skip over the going...

The secret sauce

When you’re field testing something new, and it seems to be working effectively, the next thing you need to do is hand it over to someone else to let them do it without your involvement and see if it still works. I’ve done this on a number of occasions only to find...