Quarter-inch holes

You may have heard this quote by Harvard marketing professor Theodore Levitt:  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”  The idea is that when people buy something, they don’t necessarily want the product itself; they want a...

Needs and opportunities

As you’re praying and listening to God for what he would have you do, he will likely show you areas where—if you invested time or energy—the results could be very fruitful. These are the opportunities. Often in ministry we are accustomed to looking only at the needs…...

Listening to serve

Too many people go about serving without listening first. They dive in doing what they think needs to be done without really knowing if they’re hitting a point of real need or not and without knowing if what they’re doing is truly effective. As Carl George has said,...

Discernment in giving

Giving to organizations is easy. When individuals have needs, it can be more difficult to discern what to do. We can be hardened by the many who are not sincere, who are swindlers or con artists. Yet some people do have legitimate needs. We need to rely on guidance...

The tension between needs and evangelism

Often as churches we can either get sucked into needs and forget evangelism, or just focus on making disciples without meeting needs. How can we do both strategically without one side taking over the other? One easy way is to network with groups that are already...