Why is small such a big deal?

A small thought with big implications, from Neil Cole:

“Why is small such a big deal? Small does not cost at all. Small is easy to reproduce. Small is more easily changed and exchanged. Small is mobile. Small is harder to stop. Small is intimate. Small is simple. Small infiltrates easier. Small is something people think they can do. Big does not do any of these things. We can change the world more quickly by becoming much smaller in our strategy.”

As Seth Godin boldly declares: “Small is the new big.”

I recommend Neil’s blog.

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